You will learn:

• Where you are in your business compared to the industry's average
• Focus areas for growth

Van Council has consistently won the highest honors in the salon industry, including North American Hairstylist of the Year, Avant Garde Stylist of the Year and Makeover Stylist of the Year. He is regularly featured in leading fashion magazines such as Vogue, Elle, Marie Claire, Allure and Glamour, as well as international fashion magazines. Founder of the Van Michael Salons, Aveda Concept Salons, Mr. Council was named among the Top 20 Salon Owners in the Country by Salon Today magazine, while Van Michael Salon was named among the Top Ten Salons in the Country by Glamour magazine.

You will learn:

• Strategies and systems to develop $100,000 hair dressers
• Formulas to bring back to the salon to determine growth pathways for stylists

Bob Steele is the head coach of the Bob Steele Salon Aveda group of salons in Atlanta, Georgia. He has 25 years of success at building a salon from one stylist to a team of over 75. The 2001 June issue of Celebrity 101 Hairstyles voted Bob Steele Salon Aveda as "Best Of The Best USA Salons" in the category of "Best of Creative Haircuts & Hair Color". Bob is the founder and facilitator of Team O2O (Team Owner to Owner — salon owners helping salon owners). With Team O2O, he teaches the 13 systems that he uses to run his salons. He has been carrying Aveda products since 1979 when Horst himself was doing the product knowledge classes. Bob is on the Board of Advisors of two beauty schools and is a member of Intercoiffure. The salon's work is published in many national and international magazines, including three front covers.

You will learn:

• The different management styles in the industry
• How your management style affects the growth of your business

Joseph Stezzi is Chief Financial Officer for all Rizzieri Corporation enterprises. Joe is also president of Rizzieri Enterprises, which is a management company for the next generation of Rizzieri Salon and Spas. He is also a business consultant, planner and former CPA who has conducted seminars and workshops throughout the United States and Canada. Joe has developed, through his fifteen years of experience, business concepts that have simple business principles as their foundation and are integrated with standards and a commitment to excellence. Joe was voted by SJ Magazine as one of the 33 people to watch in South Jersey for the year 2003.

You will learn:

• To create a concrete foundation of culture and vision
• Growth strategies

Passion, culture and a clear vision has propelled salon owner Arsalan Hafezi through the years. With 4 salon and spa locations including a corporate call center under his belt, Arsalan Hafezi continues to raise the bar in the beauty industry. Beginning 15 years ago with a concrete foundation for a strong culture and a clear vision and a passion for hair, Mr. Hafezi brings the understandings of hard work, dedication to his staff and clientele and the power of taking risk to the next level.

You will learn:

• Strategies for growth
• Which strategies will help you move forward

Entrepreneur, cosmetologist, stylist and salon and spa owner, Zenda Stakelbeck created Z Salon and Spa in 1992. Zenda was named "Business Woman of the Year" by the National Association of Women Business Owners in 2002. In November of 2004, she was awarded the Torch Award by the regional Better Business Bureau for outstanding marketplace ethics. She is a regular teacher/lecturer at NCA National and Annual Conventions. Zenda's love for helping others achieve their ultimate in beauty and wellness dates back to 1981, when she became a licensed cosmetologist.

You will learn:

• Steps to take your business to a company

Frank Rizzieri, a nationally recognized stylist, colorist and beauty consultant, is the visionary behind all the Rizzieri enterprises, which include two popular award-winning salons, two award-honored day spas, respected schools of cosmetology, massage and yoga and a rapidly developing management consulting firm, all located in South Jersey just east of Philadelphia. Rizzieri has traditionally been a family enterprise, and Frank continues and extends that tradition.

You will learn:

• Susan's growth strategies that took her from 6 employees to 150
• To grow your number of clients to over 1200 per week

Susan has been in the Aveda network for 15 years. During this time, she was with the distributor Salon Systems for five years. In 1990, she won the Midwest Regional Account Executive Award for the Aveda Corporation. At the age of 25, she started her own company, The Skin Institute and Day Spa, which began with only 6 team members. Today, it celebrates over 150 team members and cares for 1,200 guests per week (now known as Neroli Salon & Spa). She also developed the Institute of Beauty and Wellness in 1994, which now has over 80 students and services 400 clients per week. Both divisions donate time and funding to environmental and cancer research organizations.

You will learn:

• To determine where you are in your business compared to the industry averages
• To determine focus areas for growth

Marty Flaherty is a veteran of 25 years in the cosmetics industry. Starting with Avon Products Inc. as a chemist, after completing his M.B.A, he later relocated to Southern California to join Redken Laboratories Inc. in a manufacturing role. He later became VP of International Marketing, overseeing 42 countries, then taking an overseas assignment as General Manager of Redken Japan.

He joined Aveda Corp. in August 2002 where, as VP of Salon/Spa Development, he is responsible for the operations of two company- owned salons as well as development of salon/spa marketing programs for the entire AVEDA network.