What do Industry leaders think?

"Serious Business® presents pertinent information that is valuable to the growth and sustainability of our business and provides an opportunity to rejuvenate passion for the operations of the business while having fun."
Larry Arvin
Nature's Way Day Spa & Salon

"Serious Business is one of the few vehicles where I can take my managers to the next level. It's not about "me" anymore; I need my management team learning the latest & greatest that they can bring back for their departments to get them inspired and motivated."
John DiJulius
John Roberts Studio & Spa, Inc.

"I liked the unity of people from different areas and salons coming together at the seminar to prove that you can be serious about your business and still have fun!"
Amanda Lara, Salon Manager
Joe James Salon

"Serious Business® is important to our industry. It's inspiring, it teaches people how to run their businesses... there's nothing like it. You just gotta go."
Allen Ruiz, co-owner
(with Evelyn Jackson, co-owner)
Jackson Ruiz Salon

"At Serious Business®, I know I'm going to get what's hot, what's current and what's cutting-edge in business now. If I could choose only one conference to attend every year, Serious Business® would be it! I always come away terrifically inspired. It deeply affects my success."
DJ Freed
Key Lime Pie

"I came in contact with so many business owners that were doing great things that I could implement in my company."
Michael Randazzo, President
Harmony Salon Corp.

"Serious Business® opened my eyes to the whole cycle of this profession and the lifestyle of the business. It gave me a better grasp of my job, made it easier for me to implement ideas into the salon."
Jason Chambers, Salon Manager
Attitudes & Co.