
Serious Business® has become one of the most celebrated business education events in the beauty industry. It combines inspiration, education and wisdom from some of the world's most innovative thinkers and gives us all an opportunity to re-evaluate our destiny and the importance of the work that we do.
Serious Business® is produced by Neill Corporation, one of AVEDA's largest distributors, which serves a seven-state region in the southeastern United States: Louisiana, Texas, Mississippi, Tennessee, Alabama, Oklahoma and Arkansas; and the country of Mexico. The company is also the creator of SalonBiz®/SpaBiz®-the industry's leading software, and etopa®-a furniture, equipment and design consulting firm. Neill also owns Paris Parker® AVEDA Salons and Spas and eleven Aveda Institutes in the Southeast United States.
Neill's purpose is to help people and businesses reach their full potential. They believe that business and personal development are completely interdependent and that we are all responsible for actualizing opportunity and inspiring evolution through positive impact.
Photo Gallery
check out the images below from this year's event.


