Facebook Twitter
 

SPEAKERS



Dr. Brené Brown

Brené Brown

Bio

Brené Brown is a foremost expert in the study of courage, vulnerability, worthiness, and shame. A research professor at the University of Houston Graduate College of Social Work, Brené has authored two New York Times bestsellers: Daring Greatly: How The Courage to be Vulnerable Transforms the Way We Live, Love, Parent and Lead, and The Gifts of Imperfection. She founded The Daring Way™, a methodology based on her research into those emotional states. This program certifies social work professionals who use the method to help clients transform their lives. Brené’s TED talk, The Power of Vulnerability, is one of the top 10 most viewed TED talks in the world. She lives in Houston with her husband and two children.

sketch notes
Marcus Buckingham

Marcus Buckingham

Bio

Marcus Buckingham spent nearly 2 years as Senior Researcher at Gallup Organization, which gave him a unique understanding into what drives success. Today, through the Marcus Buckingham Company, he uses that insight to help people achieve maximum personal and career success. He has written the best-sellers First, Break All the Rules (with Curt Coffman); Now, Discover Your Strengths (with Donald O. Clifton); The One Thing You Need to Know; Go Put Your Strengths To Work; The Truth About You; and Find Your Strongest Life. Marcus’ latest New York Times and Wall Street Journal bestseller is StandOut, which helps people identify their top “strength roles”, their areas of comparative advantage and helps managers discover how to get the best from their team members.

sketch notes

Kate Geagan

Kate Geagan

Presentation
The Healthy Hairdresser

Kate's mainstage presentation will be focused on Childhood Obesity and how we as a group can affect it. Kate's Breakout Sessions (Sunday only) will focus on the Healthy Hairdresser. Her information will align with Modern Salon's Healthy Hairdresser initiative.

Bio

Kate Geagan, America's Green Nutritionist®, is at the forefront of a national movement that endorses clean food choices to benefit both our bodies and our planet. Through her speaking engagements and media appearances, Kate has educated people around the globe on the connections between a healthy diet and healthy world. As a motivational speaker and nutrition consultant, Kate has empowered executives at some of America’s leading Fortune 500 companies and global brands to find their highest levels of energy, performance and health. A mother of two, Kate is passionate about helping families find solutions to bring better food within their reach. She is author of Go Green Get Lean: Trim Your Waistline with the Ultimate Low-Carbon Footprint Diet.

presentation notes sketch notes
Don Tapscott

Don Tapscott

Bio

Don Tapscott is an expert on using technology to increase profits. He’s an entrepreneur, consultant, and adjunct professor of management at the University of Toronto’s Joseph L. Rotman School of Management. Don’s insights range from big-picture understandings of technology, business, and society to practical applications of new developments in IT. Don leads University of Toronto’s Global Solution Networks and is heading up four multi-million dollar research programs. He recently released a TED eBook titled Radical Openness: Four Unexpected Principles for Success. He’s the co-author of the international bestseller Wikinomics, its even more ambitious successor Macrowikinomics, and the generation-defining Grown Up Digital. You can listen to Don’s five-part series, ReCivilization, on CBC Radio.

sketch notes

Ricardo Dinis

Ricardo Dinis

Presentation
Fast Track to a High-Impact In-Salon Training Program

Join Ricardo Dinis, Artistic Director of Aveda North America, as he shares how to implement an in-salon training curriculum that supports the different training needs that show up in a real-world salon environment. Whether you need a system to support self-paced learning for the hiring of one new stylist at a time or an ongoing curriculum for regularly scheduled technical training of your team, you will leave this session with a framework that will enable you to create a competitive advantage through the delivery of inspiring education.

Bio

Ricardo Dinis traveled an international path to arrive at his position as Global Artistic Director for Aveda North America. He began his career as an unpaid intern for Vidal Sassoon, eventually becoming one of the company’s youngest educators and its Artistic Director. He joined Aveda as Creative Director for the Canadian Aveda distributor Collega, and oversaw the Aveda Academies in four Canadian cities. He then relocated to Spain as Creative Director for Aveda’s Lifestyle Salon & Spa in Madrid before returning to the U.S. and Aveda North America. Dinis’ engaging stage presence and natural rapport with an audience make him an in-demand presence at shows and events.

presentation notes sketch notes
Lina Heath

Lina Heath

Presentation
Multiple Locations’ Structure/Operations

Lina Heath and Professor Lichtenstein will be presenting a joint breakout presentation focusing on multiple locations. Professor Lichenstein will be sharing the data and findings of behaviors and profitability of multiple location salons. Lina will be sharing the expansion and transition strategy...more operations than culture.

Bio

Lina Heath worked her way up to her position as President of EvelineCharles Salons|Spas|Beauty MD by leading numerous departments within the company throughout her career including product development, marketing, and operations. In 1995, shortly after she joined EvelineCharles, Spa Management Magazine named her the Spa Manager of the Year. Today, she oversees 9 salon and spas and 2 schools, and has shared her expertise with broader audiences throughout North America. Lina delivers national and international workshops on topics such as product development, marketing, and successful business management models. Her success has been recognized by the Young Presidents’ Organization (YPO) and the World Presidents’ Organization (WPO) as the youngest female president inaugurated in the Alberta chapter of YPO. Lina, an Alberta native, lives in Edmonton with her husband and two sons.

sketch notes
Nina L. Kovner

Nina L. Kovner

Presentation
Creating Awesomeness

Discover WHY defining your passion + purpose matters to your brand, business and life. Learn HOW authentic storytelling can help build relationships, referrals and revenue. Identify WHAT stories you are telling now and HOW to make them even more meaningful. Learn HOW to share your story, both online and off.

Bio

After a 26-year career in the beauty industry - starting as a shampoo girl and ending as VP of Marketing for Paul Mitchell - Nina co-founded Passion Squared, a consulting and marketing business that uses online platforms, tools and communities to empower and engage organizations, brands, and professionals in beauty and wellness. With a fervor for both personal and small-business development, Nina spends her days engaging with salon owners and wellness professionals, and hosting workshops and webinars in the areas of personal development, marketing, strategy, and “awesomeness creating.” Nina recently self-published her first book, Follow Your HEART, in which she shares some of her greatest life lessons.

presentation notes sketch notes

Benyamin Lichtenstein, Ph.D.

Benyamin Lichtenstein, Ph.D.

Presentation
Multiple Locations’ Structure/Operations

Lina Heath and Professor Lichtenstein will be presenting a joint breakout presentation focusing on multiple locations. Professor Lichenstein will be sharing the data and findings of behaviors and profitability of multiple location salons. Lina will be sharing the expansion and transition strategy...more operations than culture.

Bio

A foremost expert in the field of sustainable entrepreneurship, Dr. Lichtenstein is an Associate Professor of Entrepreneurship and Management at the University of Massachusetts-Boston, and the Academic Director of its Entrepreneurship Center. Dr. Lichtenstein recently published his fourth book, Generative Emergence: A New Discipline of Organizational, Entrepreneurial, and Social Innovation. This joins his three other books and more than 50 articles, chapters and reports that he has published in top academic and business journals. He has presented at nearly 100 conferences around the world. Dr. Lichtenstein serves on the advisory board of Organic Torah, a non-profit initiative to integrate ancient Jewish wisdom into efforts to create a healthier, more sustainable and just world, and he is also an accomplished musician.

sketch notes
Bryan Nunes

Bryan Nunes

Presentation
Problem Solving

Bryan will show you how to use technology and marketing to solve your problems, create your point of difference, reflect your culture and retain your staff and clients. You will learn to utilize consultation tools online to ensure new clients are paired with the right hairdresser and how to stay current and use social media to your advantage.

Bio

Co-founder and owner of Blo in Raleigh, NC, Salon Today’s 2011 Salon of the Year, Bryan is nationally recognized as an industry leader in branding, marketing, and client service initiatives. A Global Salon Business Award recipient and 2014 NAHA winner in the MBA category, he offers an authentic approach to sharing strategies for creating a successful salon environment. His salon, Blo, is noted for its commitment to the mentoring process for all employees, and for empowering its team to become deeply involved in such business functions as hiring, education, and company growth. He credits his staff involvement, among other strategies, to Blo’s remarkable 9 consecutive years of growth since its opening in March 2005.

presentation notes sketch notes
Jay Williams

Jay Williams

Presentation
Psy-Cosmetology

Psy-Cosmetology blends the art of cosmetology (technical factor) with the science of psychology (people factor). It incorporates the technical factors of the craft with the people factors of the craft! It will show you how to:

  • Increase your retention, rebooking, referrals, and reviews
  • Create relationships that last longer than your haircuts
  • Build trust with your clients
  • Deliver a "brand-able" experience
  • Understand why you might be the most influential person in your client's life
  • Re-ignite your significance, self-worth, and sense of belonging
  • Fall in love with the craft of hairdressing all over again

Bio

With more than 10 years in the salon and spa industry, Jay has worked for world-class hair-care brands, thriving distributors, and one-on-one with thousands of salons and stylists. A renowned strategic thinker and sales coach, Jay collaborated with Dr. Lew Losoncy to transform his best-selling book, On Becoming a Psy-Cosmetologist, into a dynamic and powerful seminar that teaches stylists how to create more passion, excitement, purpose, fulfillment, and success in life and work. Jay understands challenges and opportunities from a stylist’s point of view. He draws on his vast experience to help stylists and salon owners learn how to shift their thinking, so they can transform their clients’ destinies and fulfill their own.

presentation notes sketch notes
Katie Wright

Katie Wright

Presentation
Treasure Map

The team from Dream State Salon will share how a working ranks system (separate from price level) allows strong leaders to grow and emerge, how to allow people to have different levels of involvement in building your salon — tied to their commitment and loyalty, and how to create a culture that values trust more than fabulousness.

Bio

Katie Wright founded Dream State Salon in 2002. She has been recognized as a leader in hairstyling in Florida, as a “Golden Ace” award recipient, and as one of Tallahassee's “25 Women You Need to Know.” Her current rank at Dream State is “El Presidente.”

presentation notes sketch notes
Adam Wright

Adam Wright

Presentation
Treasure Map

The team from Dream State Salon will share how a working ranks system (separate from price level) allows strong leaders to grow and emerge, how to allow people to have different levels of involvement in building your salon — tied to their commitment and loyalty, and how to create a culture that values trust more than fabulousness.

Bio

Adam Wright became co-owner of Dream State Salon in 2009, and has been running operations since 2008. He is a voracious reader, and holds the Dream State rank of “General.”

presentation notes sketch notes
Heather Wightman

Heather Wightman

Presentation
Treasure Map

The team from Dream State Salon will share how a working ranks system (separate from price level) allows strong leaders to grow and emerge, how to allow people to have different levels of involvement in building your salon — tied to their commitment and loyalty, and how to create a culture that values trust more than fabulousness.

Bio

Heather Wightman is a certified Qnity educator and stylist at Dream State Salon. She has developed in-house programs for education and recruitment, including the innovative “Dream Club” that engages potential hires while they are still in school. Her Dream State rank is “Brigadier General”.

presentation notes sketch notes
Shel Pink

Sarah Beth McBride

Presentation
Treasure Map

The team from Dream State Salon will share how a working ranks system (separate from price level) allows strong leaders to grow and emerge, how to allow people to have different levels of involvement in building your salon — tied to their commitment and loyalty, and how to create a culture that values trust more than fabulousness.

Bio

Sarah Beth McBride has been a stylist at Dream State Salon since 2009. She has the most Southern accent in the whole world, is currently training as an amateur bodybuilding competitor, and holds the Dream State rank of “Colonel”.

presentation notes sketch notes
Eric Groves

Eric Groves

Presentation
The Power of (Local) Digital Communities

When local businesses come together, great things happen! Meet the brains behind Alignable's market development and learn how, through local business collaboration, you can reach new customers, raise awareness and succeed together. In this exciting and experimental session, we will explore how a group of volunteer salons and spas have deepened the connections with their local community and accelerated the growth of their businesses.

presentation notes presentation notes sketch notes
Jeff Laub

Jeff Laub

Presentation
Connecting with the Modern Consumer

Meet the beauty-school dropout and would-be lawyer who started The Blind Barber, one of the coolest barber shop groups in America. While working at a law firm he’d joined fresh out of college and attending cosmetology school at night, he wrote his Blind Barber business plan in the little spare time he had left. Shortly after shaking hands with future partners Josh Boyd and Adam Kirsch, Laub dropped out and quit his day job to set up shop in New York’s East Village.
We’ll explore the success story of this barbershop-meets-speakeasy and discover how his brand is using a modern approach to connect with the evolving consumer.

presentation notes watch presentation video
Mike Lewis

Mike Lewis

Bio

Performance artist Mike Lewis, founder of Jesus Painter Ministries, draws on his Christian faith to create vibrant and inspirational paintings at live events, both spiritual and secular. Since 1998, Mike has crisscrossed the U.S. and has traveled and performed abroad from Guatemala to Iceland. We'll witness Mike sharing his unique talent at the close of Serious Business.

William Warren

William Warren

Bio

William Warren is Founder & Principal of The Sketch Effect, a marketing company dedicated to elevating ideas through remarkable visual communication. Drawing on the principle that people learn in two ways – verbally and visually – The Sketch Effect produces creative, effective marketing solutions that combine both. These include animated videos, display illustrations, graphic handouts, comic-style Sketch Notes, and more. Formerly an award-winning editorial cartoonist, William heads up an amazing team of illustrators, designers and animators to turn client ideas into innovative messages designed to be understandable, memorable, and sharable. You'll see William at Serious Business, creating his super-cool Sketch Notes of speakers’ presentations live!

Michael Baker

Michael Baker

Presentation
Aveda Institute Student Track

Join Michael Baker and guest speakers Amanda Lewis and Chris Rushton as they discuss 5 X 5 and videos of Bouffants, Beehives and Bobs.

Bio

For seven years, Baker has served as the Creative Director for Neill-TSP and the Art Director for Serious Business®. A hair stylist for 34 years, Baker previously has been a salon owner, editorial hair stylist in New York and Los Angeles, 5-time North American Hairstyling Awards (NAHA) nominee and creative director for Van Michael Salon. The founder of the Second Hand Scissor Project, Baker is motivated to energize and elevate the future of the industry by passing along the inspiration from the current masters of hair design. As he recalls, "Twenty-seven years ago I was a young man assisting a really famous editorial hairdresser named Christiaan. One day he handed me his brush and said it was mine. When he put it in my hand, my confidence level soared and helped to propel my career. I knew the story behind the brush, that story created the energy in it. That energy is real and we can pass it on. I want to do the same for others. Scissors, being the tool that builds the foundation of every style, seemed the right one to pass on."

Michael Baker

Steve Sleeper

Presentation
Reality of Booth Rental

PBA & Salon Today present the facts and findings of booth rental versus commission, along with tools to help you prevent and overcome the realities of competing with booth rental salons.

Bio

Steve has more than 25 years of progressive, financial, managerial and executive-level experience in the beauty industry. Under his guidance the members of the Beauty & Barber Supply Institute, the American Beauty Association, The Salon Association, and the National Cosmetology Association all joined forces to create the Professional Beauty Association, the industry’s largest and most comprehensive trade association. Steve also serves as COO of North American Beauty Events, which organizes and conducts the only truly international beauty industry trade event in North America: Cosmoprof North America.

presentation notes sketch notes
Michael Baker

Steve Reiss

Presentation
Reality of Booth Rental

PBA & Salon Today present the facts and findings of booth rental versus commission, along with tools to help you prevent and overcome the realities of competing with booth rental salons.

Bio

Steve has a hand in all of Modern Salon Media’s accomplishments, including the beauty industry’s most respected and widely circulated publications (Modern Salon, Salon Today, First Chair) and online media. Crain’s BtoB Media Business has listed ModernSalon.com as one of the 10 Great Business to Business Websites, alongside such media leaders as Forbes, Architectural Record and Financial Times. This year, Modern Salon was winner in the Business to Business category of MediaShepherd’s Social Media Awards. In 2011, Steve was included in the Folio 40, which honors the most distinguished magazine and media professionals.

presentation notes sketch notes
Michael Baker

Scott Buchanan

Presentation
Reality of Booth Rental

PBA & Salon Today present the facts and findings of booth rental versus commission, along with tools to help you prevent and overcome the realities of competing with booth rental salons.

Bio

Scott Buchanan began his career as an apprentice in a Long Island salon. Today, he is the owner of a fabulously successful chain of Aveda salons and spas in New York City. Scott J SalonSpas are located on the Upper West Side, Upper East Side, Morningside Heights, and Brooklyn Heights. Scott regularly leads ABC seminars on Benchmarking, Front Desk Systems, and Measuring Business Profitability. He has appeared as a beauty industry and style expert on several television shows, including The Oprah Winfrey Show. Scott’s artistic team travels around the U.S., teaching innovative trends for salons. They are the style leaders of many New York FashionWeek shows and within the greater Aveda Network.

presentation notes sketch notes
Tim Belcher
Jason Snyder

Tim Belcher and Jason Snyder

Presentation
Creating Success and Enhancing Revenue with Hair Extensions

Learn how to create incremental sales through the addition of hair extensions and tools to your existing business. Focus on the business model, filling in the white space in the book, coaching and more.

Bio

Tim has been a hairdresser for 34 years, owner of Whole Aveda Salonspa for 28 years and Salon Coach for the past three years. Jason is the Creative Director at Whole Aveda Salonspa, Aveda Institute Masters Educator and Lead Educator for VoMor™.

Together Jason and Tim will share how to use extension services to fill white space, maximize service ticket potential and increase salon revenue, how to view this current trend through the lens of the stylist, guest and salon coach, and how to change our thinking around:

  • Why should we add extensions to our service repertoire?
  • Who is the ideal guest?
  • How do we position extensions to our guest?
  • What is the impact of a successful extension business?
  • How do salon leaders create and sustain this specialty service?
  • What are various pricing models that salons use for this service?

presentation notes