Register Here: https://productions.neill.com/U0JpuJ6/3a9kQgzRh

Date: Saturday, January 17

Time: 1:00 P.M. - 5:00 P.M.

Location: Roosevelt Hotel: Roosevelt Ballroom (Mezzanine Level)

This event is complimentary. Seating is limited. Registration is required.

Step into the new year with a powerful strategy to bring more new guests through your doors—and keep them coming back. Join us for an exclusive complimentary Aveda Business College session at Serious Business, designed for salon owners and managers committed to accelerated growth.

In this dynamic workshop, you’ll explore why attracting and retaining guests is more critical than ever—and gain proven strategies to do it effectively. Discover ways to energize your team, elevate the guest experience, boost loyalty, and strengthen your bottom line in 2026 and beyond.

You’ll also gain exclusive insights from Aveda Leadership, Aveda Business College Purefessors, and leading voices in technology. This immersive session includes hands-on activities and actionable tools designed to help you move from inspiration to immediate action.

TAKE AWAYS THAT TRANSFORM

Learn why attracting and retaining more guests is the top priority for your salon team in 2026.
Discover how the Aveda Hair in Chairs campaign drives more guests to your chair.
Elevate your salon’s service promise to consistently exceed guest expectations—boosting both new and existing guest retention for sustainable growth
Learn how the Aveda Learning Wall retail system creates confidence and success for every team member making a home care product recommendation and how a $22 retail per client ticket is the new standard of retail excellence.
Ensure sure your Google business page and website are maximized to attract guests and convert them to a service booking.

If your goal is to increase your new guest count and fuel long-term growth, this is the workshop you can’t miss. Join us and ignite your path to powerful, sustainable success.