Discover Serious Business 2027 in New Orleans—a salon and spa conference focused on personal growth, leadership, team connection, and business ideas.

The music. The meals. The conversations you wish could last a little longer. Here’s our love letter to the city that makes Serious Business feel like itself.

Your next big idea deserves a place on the calendar. Book your Serious Business ticket, reserve your room, and start planning your New Orleans weekend.

At Serious Business 2026, we are leaning into the "Shock" of an industry that keeps shifting—those disorienting moments when the old way of doing things no longer supports the future you are trying to build. But within that disruption, we seek the "Awe": the quiet resilience and strategic clarity that allow a salon or spa to thrive in the rubble. To turn upheaval into your greatest advantage, you need a partner that doesn't just store data but empowers your vision. This year, we are proud to spotlight our sponsor: Meevo® by Millennium.

At Serious Business 2026, we are leaning into the "Shock"—those disorienting moments when the industry shifts, the ground feels uncertain, and old business models no longer hold weight. But within that disruption, we seek the "Awe": the quiet resilience and radical clarity that allow a salon to thrive in the rubble. To turn industry upheaval into your greatest advantage, you need a partner that provides a "blueprint for excellence." This year, we are proud to spotlight our long-time partner and sponsor: Strategies.

At Serious Business 2026, we are leaning into the "Shock" of an industry where the ground keeps shifting. For many salon owners, that shock is felt as a "mental mess" of administrative tasks—the disorientation of missed calls, late cancellations, and the constant struggle to keep a schedule full. But within that upheaval, we seek the "Awe": the quiet resilience of a business that runs like a well-oiled machine, allowing you to stay present in your role as a visionary.

To turn front-office friction into measurable growth, you need a strategic anchor that automates the "hard work" so you can focus on the craft. This year, we are proud to spotlight our sponsor: Demandforce®.

At Serious Business 2026, we are leaning into the "Shock" of an industry where the landscape is constantly shifting and the ground feels uncertain. While disruption can be disorienting, it is also a signal to pause and look deeper. In the rubble of old systems, we find the "Awe": the quiet resilience and strategic clarity that allow a brand to flourish despite the noise.

To turn today’s challenges into a new vision for your business, you need a partner that speaks the language of beauty and the science of growth. This year, we are proud to spotlight our sponsor: Imaginal Marketing Group® (IM).

At Serious Business 2026, we are leaning into the "Shock" of an industry where the ground keeps shifting. Disruption can be disorienting, but it is also an invitation to look deeper. In the rubble of old systems, we find the "Awe"—the quiet resilience and tangible beauty that allow a salon brand to stand out when others fade into the background.

To turn your vision into a visible reality that leaves a lasting impression, you need a branding partner that understands the power of touch. This year, we are proud to spotlight our sponsor: Pure Promotions LLC.

At Serious Business 2026, we are exploring the landscape of "Shock"—the sudden disorientation of a world that keeps shifting—and seeking the "Awe" found in the quiet resilience and beauty that follow. While leadership and strategy provide the vision, your physical salon environment is the container where that transformation takes place. To build a space that inspires everyday wonder, you need a partner that combines cutting-edge technology with timeless style. This year, we are proud to spotlight our sponsor: Minerva Beauty®.

At Serious Business 2026, we are leaning into the "Shock" of an era where consumer expectations are shifting faster than ever. Clients no longer just want a great service; they demand 24/7 accessibility, absolute personalization, and a frictionless journey. While this disruption can feel overwhelming, we seek the "Awe"—the quiet magic that happens when technology handles the "work," freeing your team to focus on the artistry and human connection that define our industry.

To turn this vision into reality, you need a partner that doesn't just provide tools, but provides an workforce. This year, we are proud to spotlight our sponsor: Zenoti®.

At Serious Business 2026, we are exploring the landscape of "Shock"—the sudden disorientation of a world that keeps shifting—and seeking the "Awe" found in the quiet resilience and modern innovation that allow us to flourish. For many service professionals, "Shock" is felt in the steady disappearance of cash and the administrative burden of traditional tipping. But this year, we are proud to spotlight a partner that brings back the "Awe" of instant rewards: Tippy®.

At Serious Business 2026, we are leaning into the "Shock" of a world that keeps shaking the ground beneath us. For many salon owners, the most tangible form of that shock is the massive amount of waste our industry produces—a staggering 877 pounds every single minute. But within that challenge, we seek the "Awe": the quiet resilience and transformative innovation that allow a business to turn waste into a force for good.

This year, we are proud to spotlight a partner that turns "the rubble" into a regenerative ecosystem: Green Circle Salons®.