Transforming the Rubble: Finding "Awe" in Sustainability with Green Circle Salons®

Green Circle Salons® is a proud sponsor of Serious Business® 2026.

@greencirclesalons

At Serious Business® 2026, we are leaning into the "Shock" of a world that keeps shaking the ground beneath us. For many salon owners, the most tangible form of that shock is the massive amount of waste our industry produces—a staggering 877 pounds every single minute. But within that challenge, we seek the "Awe": the quiet resilience and transformative innovation that allow a business to turn waste into a force for good.

This year, we are proud to spotlight a partner that turns "the rubble" into a regenerative ecosystem: Green Circle Salons®.

The Antidote to Disruption: Profitable Purpose

In an era of shifting consumer values, "Shock" often comes from losing guests who no longer align with "business as usual." Green Circle Salons® offers a strategic anchor by proving that sustainability and profitability are not mutually exclusive.

The impact of joining the 16,000+ "Waste Warriors" is awe-inspiring:

·       Recover up to 95% of your waste, including previously "unrecyclable" items like hair clippings, used foils, and excess hair color.

·       Gain a competitive edge in a market where 84% of salon guests care deeply about a salon's environmental impact.

·       Build a new revenue stream through the Environmental Stewardship Fee (ESF), a simple model that covers your program costs and can be reinvested into other eco-friendly salon technologies.

Turning Waste into Wonder

Finding "Awe" means looking at the world with fresh eyes. Green Circle Salons® embodies this by giving beauty waste a second life in ways that seem like magic. Your salon’s hair clippings are transformed into hair booms for oil spill cleanups or even sustainable bio-composite recycling bins. Your used foils and color tubes are recycled into bicycle frames and car parts.

By becoming a Certified Sustainable Salon, you are no longer just managing a business; you are leading a movement that has already kept over 10 million pounds of waste out of landfills and waterways.

Lead with "Both Hands Open"

Serious Business® is about the "whole person" and the "whole business." Green Circle Salons® supports this by taking the "hard work" of waste management off your team's shoulders, allowing you to focus on your craft while knowing your impact is carbon neutral. As a certified B Corp, Green Circle meets the highest standards of social and environmental accountability, providing the structural integrity you need to lead through disruption with radical confidence.

Ready to find the Awe in your environmental impact? Don't let your salon's footprint be a source of "shock." Discover how to turn your beauty waste into a strategic advantage by visiting the Green Circle team at Serious Business® 2026 in New Orleans.

Join the movement and start your sustainable journey: