Beyond the Chair: Finding the "Awe" in Artistry with Elevate®
Elevate® is a proud sponsor of Serious Business® 2026.
Serious Business® is where we navigate the "Shock" of a shifting industry and find the resilience to lead through disruption . But when the sun sets on the Saenger Theatre, we look for the "Awe"—that spark of wonder that reminds us why we fell in love with this craft in the first place. There is no better place to find that magic than with our 2026 sponsor: Elevate Hair®.Founded by industry leader Tatum Neill, Elevate® is more than a brand—it is a global movement dedicated to community, creativity, and career growth. If you are looking to reignite your passion for hairdressing in 2026, here is why Elevate® is the pulse of our industry.A Canvas for Creative Expression
In a world that often feels divided by brand affiliations, Elevate® stands on the foundation that the craft unites us. It is a brand-neutral platform where artists from every corner of the industry come together to showcase their work, share their unique perspectives, and inspire their peers.At an Elevate® show, the traditional "product pitch" is replaced by an "artistry pitch". It is raw, authentic, and physically charged—a mash-up of a music festival and a high-energy hair show where the focus remains entirely on the talent and the community.The Power in the Tools
Artistry of the highest level requires tools of the same caliber. Each item in the Elevate® collection—from precision-crafted combs to the signature Elevate® Gold Clips—is hand-selected by Tatum Neill himself.These aren't just retail products; they are essentials designed by a hairdresser, for hairdressers, to bring finesse to your work and help you reach your Full Potential behind the chair. Whether you are a seasoned professional or a self-styling enthusiast, these tools are built to protect and nourish your most important asset: your creativity.Join the Movement: The Ultimate Afterparty
The highlight of the Serious Business® weekend is the famous Elevate® After-Party. On January 18, 2026, the Toulouse Theatre in New Orleans will transform into a hub of music, live hair demos, and unforgettable connections.This isn't just a show—it's an invitation to let loose, celebrate our industry's resilience, and see the "Shock & Awe" of hair artistry in its most genuine form.Ready to elevate your game? Don't just watch the industry change—be the force that drives it forward. Discover the tools, the community, and the inspiration that wait for you at Elevate® Hair.Explore the collection and RSVP for the New Orleans show:
