Navigating the Shock, Mastering the Awe: Meet Imaginal Marketing Group®
Imaginal Marketing Group® is a proud sponsor of Serious Business® 2026.
At Serious Business® 2026, we are leaning into the "Shock" of an industry where the landscape is constantly shifting and the ground feels uncertain. While disruption can be disorienting, it is also a signal to pause and look deeper. In the rubble of old systems, we find the "Awe": the quiet resilience and strategic clarity that allow a brand to flourish despite the noise. To turn today’s challenges into a new vision for your business, you need a partner that speaks the language of beauty and the science of growth. This year, we are proud to spotlight our sponsor: Imaginal Marketing Group® (IM).Branding as Resilience: Telling a New Story
In a world characterized by disruption, the "Shock" is often felt as an industry echo chamber where every salon starts to sound the same. IM helps you find the "Awe" by building an authentic brand identity that reflects your salon’s unique soul. As an Aveda Partner and the creators of the Neill Brand Book, IM specializes in "the total package":· Web & Digital Mastery: They create progressive websites that aren’t just pretty—they match your physical identity and are optimized with SEO to ensure you are the first thing clients see in a crowded market. · Social Media Clarity: IM takes the "mental mess" out of your digital presence, providing dedicated help to turn your social platforms into high-performing growth engines. · Physical Marketing: From reordering systems for business cards and gift cards to high-quality print services and swag, they ensure every touchpoint tells a story of quality. Strategy for the Rubble: Salon Best Practices
Finding your footing in 2026 requires more than just good design; it requires a blueprint for excellence. IM provides Strategy & Consultation rooted in real-world "Salon/Spa Best Practices." Whether you are looking to build a brand from scratch or undergo a "vibe shift" for an established business, their team acts as your strategic anchor. They provide the "shimmer" in the darkness—the actionable data and insights needed to navigate disorientation and stay present in the transformation of your brand. Reclaiming Your Time
Serious Business® is about the whole person and the whole business. Imaginal Marketing supports this by taking the "hard work" of marketing off your shoulders. Instead of managing multiple vendors or struggling to create content, you get a dedicated team that responds to inquiries by the next business day, allowing you to step back into your role as a leader and visionary. Ready to sharpen your vision? Don't let the ground shift beneath you without a plan. Discover how to turn industry disruption into your greatest strategic advantage by connecting with the IM team today.Master your marketing and find your Awe:
