Crafting the Container for Awe: Why Collins Manufacturing is Your Design Pillar for 2026

Collins is a proud sponsor of Serious Business® 2026.

@collinsmfgco

At Serious Business® 2026, we are exploring the landscape of "Shock"—the moments that shake our industry—and seeking the "Awe" found in the resilience and beauty that follow. While leadership and strategy provide the vision, your physical salon environment is the container where that transformation actually happens. To build a space that inspires everyday wonder, you need a partner with deep roots and a commitment to quality. This year, we are proud to spotlight our sponsor: Collins Manufacturing.

Steeped in heritage and handcrafted in Tennessee, USA, Collins is more than an equipment company; they are the architects of the modern salon and barbershop experience.

The Antidote to Disruption: Built to Stand the Test of Time

In an era of rapid shifts and "disposable" products, "Shock" often comes from equipment that fails when you need it most. Collins addresses this with a standard of excellence that has defined the industry since 1983. Every piece of Collins equipment—from their iconic styling chairs to precision-crafted stations—is designed with a perfect blend of ergonomics, function, and style.

By using cabinet-grade panels, high-pressure laminates, and long-life hinges, Collins ensures that your investment provides the "Awe" of a beautiful space for years, not just months. When your physical foundation is unshakeable, you have the freedom to focus on your craft and your community.

Design as Resilience: Visualizing Your Full Potential

To find the "Awe" in the rubble of an old business model, you sometimes need a complete "Reset." Collins offers specialized design consultancy services that help owners visualize their future before the first chair is installed. Their expert designers work with you to:

·       Optimize Traffic Flow: Ensuring your team can work efficiently and your guests feel a sense of calm.

·       Customize Your Brand: With endless color combinations and design flexibility, your equipment becomes a true reflection of your salon’s unique soul.

·       Integrate Technology: From modern ventilation in manicure tables to ergonomically superior backwash stations, they bring the "Awe" of innovation into your daily workflow.

A Legacy of Support

Serious Business® is about the "whole person" and the "whole business." As a family-owned domestic manufacturer, the Swann family understands the unique challenges of the American salon owner. They are a dedicated partner in your journey, providing premier customer service and the structural integrity every visionary needs to reach their Full Potential.

Ready to sharpen your vision and elevate your space? Don't let your salon environment hold you back from the transformation 2026 demands. Discover how handcrafted quality and expert design can turn your business into a sanctuary of "Awe."

Explore the Collins collection and start your redesign: