Why Attend Serious Business 2027? Grow Yourself and Your Team
You spend your days helping other people grow. When was the last time you made room for your own?
Between appointments, team questions, and the daily decisions that keep a salon moving, stepping back can feel like a luxury. But time to learn, reflect, and connect deserves a place on your calendar, too.
That is the invitation behind Serious Business. Taking place January 16–18, 2027, in New Orleans, this salon and spa industry conference brings business education and personal development into the same conversation.
If you are new here, start with these reasons to join us.
Make space for your own growth
Your business needs your attention. So do you.
Serious Business explores professional growth alongside personal well-being. It is a chance to step outside your usual routine, hear different perspectives, and reflect on how you want to show up in your work and life.
Come with a question you have been putting off. Give yourself room to consider a new answer.
Give your team something to build on together
Shared learning can start conversations that are hard to fit between appointments.
Attending together gives your team common experiences to discuss: an idea that challenged you, a perspective you connected with, or something you want to try back at the salon.
Make it useful by asking each person to bring back one takeaway. Then choose one change to work on together.
Meet people who understand the work
Connect with salon and spa peers, exchange experiences, and hear how others approach the challenges and opportunities of this industry.
Whether you attend with coworkers or arrive on your own, make room for conversations beyond your usual circle.
Bring the learning back to your business
General sessions and breakout sessions create opportunities to explore new perspectives and practical ideas.
You do not need to change everything when you return. Choose a takeaway, decide what it could look like in your salon, and set a time to follow through.
Make your next step a deliberate one
What do you want more of in 2027: perspective, connection, or time to invest in yourself and your team?
Start by making room for it.
Join us at Serious Business, January 16–18, 2027, in New Orleans. Explore tickets and plan your visit.
