Serious Business® Conference

One of the most celebrated business education events in the beauty industry, our conference combines inspiration, education, and wisdom from some of the world’s most innovative thinkers

“Every time I come to Serious Business I take something back to start implementing our salon immediately.”

— Eddie Anderson, Owner
360 The Colour Bar; El Paso, TX

Black and white portrait of a man with short hair, wearing a collared shirt and a vest, looking confidently at the camera.

“I’m able to rejuvenate, refresh and get that motivation back to be in the salon behind the chair or even teaching.”

— Isaac Martinez, Stylist
Josephine’s Salon and Spa; Houston, TX

Black and white selfie of a young man smiling, wearing a dark shirt, with short hair.

“I think (Serious Business) is a stand-alone event. There’s nothing out there compares. It’s probably the most thought provoking event in our industry.”

— Lisa Cochran, Owner
Studio R3; Hattiesburg, MS

Headshot of a woman with short, reddish-brown hair smiling, wearing a black top and a gold necklace, against a plain gray background.

What our attendees are saying