SeriousBusiness® is an annual beauty industry conference. After 26 years, Serious Business continues to be committed to exposing us to the thinking that can evoke our capability and capacity to evolve and grow. We believe in sharing ideas, successes, and lessons learned. The conference combines inspiration, education, and wisdom from some of the world's most innovative thinkers to bring you essential guidance to the development of self, leadership, and best business practices. Find out more. 

Sunday, January 20, 2024 - Monday, January 22, 2024

We get the theme from the universe. All we have to do is tune in and pay attention. The theme for Serious Business 2024 is Vibe Shift.

Vibe Shift draws its inspiration from the profound and timeless concept of navigating transformative changes in human history. From the inception of fire to contemporary times, our existence has been punctuated by significant vibe shifts. It is not merely a noun, but a dynamic verb, urging us to remain aware, open, and adaptable to the energy and spirit shaping our culture.

We’re so honored to host some of the most innovative minds in the salon industry and beyond. Our choice of speakers and panelists are always aligned to the theme and provide fresh insights on our industry. See the full lineup here.

Two iconic locations offer a unique and dynamic experience. The grandeur of the Saenger Theatre in New Orleans sets the stage for engaging general sessions, while the intimate and sophisticated setting of the Roosevelt Hotel provides an ideal backdrop for interactive breakout sessions and workshops, ensuring a memorable and productive event for all participants.

One weekend of impact. Two ways to play.

We are continuing to offer both in-person and virtual ticket options to support our community of creatives.

Purchase tickets here!

Live in New Orleans Ticket price: $700

Individual Virtual Ticket price: $199

Attendees enjoy keynotes, breakout sessions, and workshops lead by world class talent with messages and learnings designed to evoke professional development with personal development.